Effective Date: August 25, 2026
This Privacy Policy describes how Profit Now Solutions, LLC, doing business as Muldrow Marketing ("we," "us," or "our"), collects, uses, and protects information when you visit upriff.io ("Website") or use the Upriff managed social media marketing service ("Service").
Information You Provide Directly:
Information Collected Automatically:
| Purpose | Data Used |
|---|---|
| Responding to consultation requests | Contact information, business details |
| Generating an Upriff Preview | Your answers, business name, and the public content of your website |
| Delivering the Service | Business information, brand voice, social account access |
| Producing content on your behalf | Photos, video, audio, and updates you send us |
| Billing and subscription management | Payment details (via Stripe), email |
| Improving content performance | Social media engagement metrics |
| Understanding how the Website is used | Analytics data, unless you opt out |
| Client communication | Email address, phone number |
We do not sell, rent, or trade your personal information to third parties.
We use the following third-party services to operate the Website and Service:
These providers act on our instructions as service providers. They are not permitted to use your information for their own purposes.
We use AI to help produce content. This section explains where, and what it means for your information.
Where we use it
A person reviews the result. AI produces a draft. A member of our team reviews and edits it before it reaches you or is published to your accounts. We do not publish AI output to your social accounts without a person having reviewed it.
Your information is not used to train AI models. We use commercial AI services under agreements that prohibit those providers from using your information to train their models, and we do not enroll in programs that would permit it.
Limited processing by providers. AI providers may retain content briefly — typically no more than 30 days — for security and abuse monitoring, after which it is deleted. They may not use it for any other purpose.
Automated decisions. We do not use AI to make decisions that produce legal or similarly significant effects for you. A plan recommendation is a suggestion; decisions about pricing, service, and eligibility are made by people.
AI-generated content published on your behalf. Content we publish to your accounts is produced with AI assistance and reviewed by a person. If you would prefer that we disclose AI involvement in published content, or that we not use AI for your account at all, contact us and we will discuss what is possible for your plan.
We use Google Analytics 4, loaded through Google Tag Manager, to understand how people find and use upriff.io. That is the only tracking on the Website. We do not use advertising cookies, remarketing tags, or social media tracking pixels, and upriff.io itself sets no cookies of its own.
The cookies involved. Google Analytics sets two first-party cookies, _ga and _ga_L538M3MGD3, which expire after two years. They let us tell one visit apart from another so we can count visitors and see which pages are useful. Google Analytics 4 does not store your IP address; it uses it to derive an approximate location and then discards it.
If you are in the EEA, the United Kingdom, or Switzerland. Nothing loads until you say so. Google Analytics and Google Tag Manager are not requested at all, and no cookies are set, unless you accept on the banner shown on your first visit. If you decline, or simply do not answer, nothing loads and no data is sent.
Everywhere else. Analytics runs by default and we tell you so on your first visit. You can opt out at any time using Cookie Settings in the footer of any page. When you opt out we delete the analytics cookies already on your device and stop storing identifiers. Google Analytics may still send an anonymous, cookieless count that records that a page was viewed, but nothing that could identify or follow you.
Global Privacy Control. If your browser sends a Global Privacy Control signal, we treat it as an opt out automatically. You do not need to do anything else, and we will not set analytics cookies.
We do not sell or share your personal information. We do not sell or share it for cross-context behavioral advertising, and we have not done so in the preceding twelve months. Google processes analytics data as our service provider and is not permitted to use it for its own purposes.
How we remember your choice. Your answer is stored in your browser's local storage under the name upriff_consent_v1. This is not a cookie, it is never sent to us or to anyone else, and it exists only so we do not ask again on every page.
Services we do not control. Our forms and calendar booking are provided by GoHighLevel, and the Upriff Preview is a separate application at preview.upriff.io. These may set their own cookies under their own privacy practices when you use them.
Active clients: We retain your business information, brand voice profile, content history, and performance data for the duration of your subscription and for 90 days after cancellation to facilitate potential re-activation.
Consultation leads: If you submit a consultation form but do not become a client, we retain your contact information for up to 12 months for follow-up purposes. You may request deletion at any time.
Upriff Preview requests: We retain your Preview submission and the Preview we generate so that your results link continues to work and so we can apply our limit of one Preview per business in any 90-day period. We do not delete these automatically. You may request deletion at any time by emailing hello@upriff.io.
Content you send us: Photos, video, audio, and updates are retained for the duration of your subscription and for 90 days after cancellation.
Billing records: Payment and billing records are retained as required by applicable tax and accounting laws.
We take reasonable measures to protect your information, including:
No method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
You have the right to:
To exercise any of these rights, contact us at hello@upriff.io.
The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.
We may update this Privacy Policy from time to time. If we make material changes, we will notify you via email or by posting a notice on our Website. The "Effective Date" at the top of this page indicates when the policy was last updated.
If you have questions about this Privacy Policy or how we handle your data, contact us at:
Profit Now Solutions, LLC
d/b/a Muldrow Marketing
Email: hello@upriff.io
Website: upriff.io